Case study · Executive coaching brand
Tina Schaaf
An identity-based leadership coach with 20+ years in executive search and coaching. Her brand had to look like it belonged in the rooms her clients already lead.
- Client
- Tina Schaaf, The Executives Agent™
- Industry
- Executive & leadership coaching
- Audience
- Executives, founders, senior leaders
- Scope
- Identity, website, photoshoot, print
The challenge
Tina coaches executives and senior leaders: people who size up a brand in seconds and are used to the best of everything. To earn their trust, her brand had to read as their peer, not as another coach.
It also had to carry the spiritual depth she brings to the work, without going soft.
The approach
I built The Executives Agent™ like a private institution: a heraldic crest with a lion, emerald and gold, wax seals, and classic serif type with a handwritten signature for warmth.
A full brand photoshoot gave her imagery to match, and the website carries it through her coaching, speaking, and podcast.
Brand photoshoot
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