Case study · Podcast & speaker brand
The Capones
Marcus and Amber Capone are veteran advocates, speakers, and hosts of Conversations with the Capones, a podcast about the honest work of growing well together. The brand had to feel as candid and warm as their conversations.
- Client
- Marcus & Amber Capone
- Industry
- Podcast & speaking
- Focus
- Marriage, reinvention, veteran mental health
- Scope
- Identity, website, podcast, photoshoot, social
The challenge
The Capones are known for documentary work in veteran mental health. Their podcast covers marriage, reinvention, and what it takes to build a life worth living.
The brand had to hold both: serious enough for the mission, and inviting enough to feel like a seat on their couch.
The approach
Warm neutrals of black, brown and beige, a confident lowercase “c.” mark, and an editorial serif.
A brand photoshoot of the two of them, together and apart, anchors a website and podcast built to feel like an invitation.
Brand photoshoot
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