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Case study · Communication expert brand

Michael Bernoff

A communication expert and founder of the Human Communications Institute, known for two decades of teaching leaders that their words drive their results. His brand had to be as direct as he is.

Client
Michael Bernoff
Industry
Communication & personal development
Audience
Leaders and high performers
Scope
Identity, website, photoshoot, print, social
Visit the live site
Michael Bernoff website on a laptop with the headline Live Without Limits

The challenge

Michael’s method is precise, and in a room he refuses to soften the truth.

His previous website looked like a hundred other coaching sites. It had none of the authority he brings on stage.

The approach

I built a brand that cuts through the noise and calls out average for what it is: a bold MB monogram, deep blues, condensed headlines, and the promise Live Without Limits.

A full photoshoot, from studio to stage, gave the website and social the presence to match.

Michael Bernoff wordmark, MB monogram and lockups in white
LogoA bold MB monogram built for stages, screens and print.
Before and after: Michael Bernoff’s old website beside the new Live Without Limits site
Before & afterFrom a generic coaching template to a site with real authority.
Michael Bernoff website pages on rows of tablets
WebsiteSpeaking, coaching and The Average Sucks Show, built around Live Without Limits. See it live ↗
Three Michael Bernoff website pages side by side
PagesLong-form pages that make the case the way he does: directly.
Michael Bernoff on a conference screen: Get the 1% Advantage
StageThe same voice on the big screen: Get the 1% advantage.
Michael Bernoff stationery: letterhead, cards, envelopes and a notebook
PrintStationery in blue and white with the MB mark.
Michael Bernoff brand book open on a light background
GuidelinesA brand book so the system holds as it grows.
Michael Bernoff social posts on phones: Bigger Faster, Rule Your Mindset
SocialPosts that sound like him: Bigger, faster. Rule your mindset.

Brand photoshoot

  • Michael Bernoff leaning on a stair railing in a blue suit
  • Michael Bernoff seated in a blue suit, looking at the camera
  • Michael Bernoff seated in an Average Sucks t-shirt
  • Michael Bernoff seated on steps in a blue suit
  • Michael Bernoff standing on a staircase
  • Michael Bernoff seated on a stool against a light backdrop
  • Michael Bernoff standing with arms crossed
  • Michael Bernoff on the set of The Average Sucks Show

Has your company outgrown its brand?

Let’s close the gap between the level you’re playing at and how you show up.

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