Case study · App brand & interface

InTruth

An app that uses muscle testing to help people check their decisions against what they actually believe. The brand had to make an unconventional method feel precise, credible, and worth trusting with something personal.

Client: InTruth Technologies
Industry: Wellness technology
Launch: 2022
Scope: Brand identity, app UI, website, launch campaign

Two phones showing the InTruth app dashboard and test screen on an orange-to-teal gradient

The challenge

InTruth sits at an unusual intersection: a body-based practice delivered through a phone. Lean too spiritual and the tech feels flimsy. Lean too technical and it loses the human side.

And it was launching as a counterpoint to the big data platforms that already own people’s attention.

The approach

I built the identity around one symbol: a four-point star, a true north to orient by. A sunset gradient from ember orange to deep teal gives it warmth, set against black for precision.

That system carries from the app interface to the website, the launch posters, and a journal that takes the practice offline.

Three InTruth app screens: login, dashboard and the statement test — App interfaceLogin, dashboard, and the test itself: record a statement and see how aligned you are.

InTruth website pages laid out at an angle, with the headline Make Faster Decisions — WebsiteA launch site that explains the method step by step and drives to the waitlist.

Two InTruth launch posters: collage portraits with mirrored sunglasses, the star mark and Find Your True North — Launch campaignCollage posters that announced the launch with one line: Find your true north.

InTruth business cards, notebook and packaging tube with the gradient and star — PrintBusiness cards, notebooks and packaging carrying the gradient and star.

SocialAn Instagram presence built on the star mark and gradient.

Black InTruth t-shirt with star graphics and a starfield journal with a pen — MerchA shirt and a journal for taking the practice offline.

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