Case study · Speaker & author brand

Eliza VanCort

A speaker, author and advocate who helps people find their voice and lead with confidence. The brand had to be loud enough to practice what she teaches.

Client: Eliza VanCort
Industry: Speaking, writing & advocacy
Audience: People finding their voice
Scope: Identity, website, podcast, social, merch

Visit the live site

Eliza VanCort website with the headline Act With Confidence on red

The challenge

Eliza teaches people to claim their space. A quiet, polite brand would have contradicted the message before she said a word.

It needed to invite people out of their comfort zones, the way she does.

The approach

Red, black and white, a speech-bubble wordmark, and headlines that demand attention.

Every touchpoint, from the podcast cover to social posts and merch, works like a rallying cry: speak up, be heard, claim your space.

LogoA speech-bubble wordmark: her name, said out loud.

The markA speech bubble plus her name. The message is built into the logo.

VersionsBuilt to hold up on any background.

Eliza VanCort palette of white, grey, red and black — ColorRed, black and white. Nothing quiet about it.

Eliza VanCort podcast app and social posts: Claim Your Space, Speak Up, Be Heard — Podcast & socialThe Claim Your Space podcast and posts that work as rallying cries. See it live ↗

Woman wearing an Eliza t-shirt on red — MerchA shirt that says it for you.

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