Case study · AI speaker brand
Cliff Worley
An AI speaker, strategist and educator who helps leaders stop worrying about AI and start using it. The brand had to make a fast-moving, intimidating topic feel playful and practical.
- Client
- Cliff Worley
- Industry
- AI speaking & strategy
- Audience
- Organizations and leadership teams
- Scope
- Identity, website, photoshoot, print, social
The challenge
AI is noisy. Every stage has someone promising the future, and most of it leaves audiences more anxious than when they sat down.
Cliff’s edge is the opposite: practical, real-world adoption that teams can use the same day. The brand had to cut through the noise and make him the go-to voice for it.
The approach
I built it around his idea of play: a forward-leaning arrow mark, bright teal against black, and a two-word promise, Play Forward.
The website, social and speaking materials all push the same message: move quickly, experiment confidently, and turn AI into results.
Brand photoshoot
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